How to get your flavor to reach more people

Are you someone who cooks amazingly but doesn’t know how to sell it? Don’t worry. In 2025, you don’t need a restaurant to succeed, you need a good story, a winning recipe, and to know how to move on social media.

With Homlunch, cooking from home is already a way to start a business. But if you know how to showcase your kitchen, your flavor, and your authenticity online, diners will come to you. In this blog, we’ll show you how.

The secret ingredient: Your personal brand

You’re not just a cook. You’re a host with a story, and that’s what people connect with today. They don’t want industrial food. They want real people with unique flavor.

Think about this:

  • What makes you special?

  • What’s your signature dish?

  • What story is behind that recipe?

That, more than any promo, is what drives sales. Because when you share your passion, your food becomes unforgettable.

Social media is your showcase

You don’t need thousands of followers, just the right people to see you. Here are the basics:

1. Instagram and Facebook

  • Post real photos of your dishes, your kitchen, and yourself cooking.

  • Show the “before and after” of your meals.

  • Use stories with your voice, your flavor, your face. People connect with people.

2. WhatsApp

  • Create a group or broadcast list for frequent customers.

  • Send them photos of what you’re cooking today.

  • Use warm, personal messages: “I made what my grandma used to cook on Sundays. Want one?”

3. TikTok

  • Record step-by-step recipe videos.

  • Show how you serve your food to guests.

  • Don’t focus on going viral, focus on showing realness, flavor, and love.

Homlunch: Your free digital ally

No need to build an app or spend on tech. Homlunch already did that for you.
With Homlunch you can:

  • Have a professional host cook profile

  • Receive bookings and online payments

  • Show your photos, menu, and availability

  • Get real reviews to boost your credibility

  • Appear in GPS searches by nearby diners

Homlunch is like your digital storefront, and social media is your loudspeaker.

Direct marketing tips for Homlunch cooks

  • Always use your own photos, with good lighting and a clean background

  • Share short stories: “I learned this stew in my mom’s kitchen…”

  • Post regularly, but don’t stress, 3 solid posts a week is enough

  • Add your Homlunch link to your bio and every post

  • Ask your guests to tag you or post stories

You’re not invisible, You just need more eyes on you

Your flavor is already special. It just needs visibility.

Today, many home cooks are earning money, respect, and community, without spending on ads. The key? Authentic social media + a strong platform like Homlunch.

Ready for more people to taste what you cook?

Sign up for free at www.homlunch.com, create your profile, and start using your socials to fill your table with happy diners.

Because if you cook with love, we’ll help the world know it.